Amazon has a counterfeit problem. That is no secret. Amazon is also obsessed with customer satisfaction. This is why the e-commerce giant has been constantly clamping down on counterfeiters to protect brands and customers. One such step taken by the retail giant is the Amazon brand gating program. To ensure customers are getting exactly the product they ordered, Amazon has given brands the power to ‘gate’ their products.

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https://amazon-asin.com/blog/amazon-brand-gating/