Amazon’s Pay-Per-Click (PPC) advertising platform has revolutionized the way businesses promote their products on the world’s largest online marketplace. It offers a powerful mechanism for increasing product visibility, attracting potential customers, and ultimately driving sales. However, one pressing question that plagues both novice and experienced sellers is: How much should you spend on Amazon PPC advertising to achieve the best return on investment (ROI)? In this comprehensive guide, we will explore the factors that influence your Amazon PPC budget and provide actionable insights to help you strike the perfect balance between spending and profitability.

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