Amazon, the e-commerce giant, is not only a platform for buying and selling products but also a colossal search engine. When customers are looking for products, they turn to Amazon’s search bar, and just like with Google or any other search engine, keywords, including Amazon backend keywords, are the key to discoverability. Amazon SEO (Search Engine Optimization) is crucial for any seller, as it directly impacts your product’s visibility and, ultimately your sales.

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https://amazon-asin.com/blog/amazon-backend-keywords/