Rocket Socials refers to the interaction and participation of individuals or brands on social media. It encompasses a wide range of activities, including likes, comments, shares, follows, and direct messages. Effective social media engagement involves creating and sharing relevant and valuable content that encourages users to engage with it, as well as actively responding to and initiating conversations with followers. By fostering a sense of community and building relationships with their audience, brands can increase their visibility, improve brand loyalty, and ultimately drive business growth through social media engagement.