SEO (Search Engine Optimization ) is an important aspect in digital marketing strategy. The main aim of SEO is to improve a website's organic traffic on various search engines. By improving different parts of your website, like your content, your meta tags, your keywords, and your backlinks you can get your website to the top of search engine results pages. It’s a never-ending process that requires constant monitoring.SEO is a must-have for any business or website owner trying to grow their online presence.