The collaboration also has a new meaning in the era of social media,” says Jeffrey Ikahn. “Directors and filmmakers can now easily reach out to actors, producers and others in the industry through social media platforms such as LinkedIn and Twitter. This accessibility opens up collaboration opportunities that may not have been possible in the past. social media also allows for more transparency in casting decisions. fans can sometimes influence the casting or direction of a project, and this dynamic interaction between creators and their audiences adds to the buzz and engagement around a film.