The industry is marked by very fierce competitions and in this scenario the product and brand based marketing will not cut it. Thus, marketers have moved to account based marketing (ABM). Hence, the ABM strategy narrows down your lead focus by allowing you to be more granular with them at a personalized level with the help of messages targeted at specific accounts. Nevertheless, the entire business can start with the revelation of working prognosis which may predict the results and help in reinforcement of your ABM and predictive analytics activities.