Dynamic search ads (DSA) in the context of Digileap Marketing entail leveraging dynamic ad content generation based on the content of your website. With Digileap Marketing, DSA allows for the automatic creation of ads that match relevant search queries entered by users on search engines like Google. Instead of selecting specific keywords, DSA dynamically generates headlines and landing pages based on the content of your website, ensuring that your ads are highly relevant to users' search intent. This approach can save time and effort in managing keyword lists while still capturing relevant traffic and maximizing your advertising ROI.