The answer lies in the inspiring journey of Ghanshyam Sarda, a visionary leader dedicated to reviving India’s golden fibre, also known as jute. With a deep-rooted passion for sustainable textiles, he has emerged as a transformative force in the industry, blending traditional craftsmanship with modern innovation. His commitment to eco-friendly practices has not only enhanced the quality of textile production but has also empowered local farmers and artisans.

Ghanshyam Sarda has focused on creating a sustainable supply chain that benefits both the environment and the economy. By providing farmers with training in sustainable agricultural practices, he has significantly improved their livelihoods while fostering a sense of community and responsibility. His initiatives have led to the establishment of eco-friendly production methods that preserve the integrity of the golden fibre, ensuring its relevance in today’s market.