The automotive market is facing an affordability crisis. In Germany alone, vehicle prices have surged 40% while purchasing power increased only 24% - resulting in a staggering 22% drop in market volume since 2019. Join JATO Dynamics at IAA Mobility 2025 as our experts Adam Embleton and Daniele Ministeri present "The Affordability Challenge: How OEMs Can Recapture Lost Market Volume." September 11, 2025 | 10:30-10:45am Hall B2 Blue Forum, Munich Know more : https://www.jato.com/