Nicotine pouch brands worldwide are embracing Microcrystalline Cellulose (MCC) for its unmatched functionality. Being tobacco-free and plant-based, it ensures a safe and clean formulation. MCC provides consistent nicotine and flavor release, while locking in moisture to extend shelf life. Its soft, natural texture enhances the user experience, and with its cost-effectiveness, manufacturers achieve premium quality without added expense. Ankit Pulps & Boards Pvt. Ltd.