Bored with a regular paper towel? Replace paper towel with a paperless towel. Earthly Co. is the maker of the cutest and most versatile reusable paper towel. Earthly Co. “notpaper” towels were created to solve a problem many of us face every single day: using way too many paper towels. Paper towels for cleaning, napkins, makeshift plates, wiping down the dog’s paws, and the list goes on.