Citi Design is the creative division of Citigroup, focused on enhancing customer experiences through innovative and user-centered design. It emphasizes understanding client needs to create intuitive digital interfaces, cohesive visual identities, and engaging brand experiences. By collaborating across various teams, Citi Design ensures that solutions are not only functional but also aesthetically appealing and accessible, aligning with the bank's commitment to sustainability and inclusivity. Overall, Citi Design plays a vital role in shaping how customers interact with financial services.
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