The research states, people spend on Valentine’s gifts from $30 to $260 depending on how much they can afford. On average, $70 is considered enough to spend on a worthy present.

Your relationship evidently also affect how much it’s reasonable to spend. Usually, it’s around:

- $100 on your partner;
- $30 on other family members (parents, grandparents, kids, siblings);
- $15 on friends, colleagues, teachers;
- $10 on pets.