Burberry, formally known as London Men Original eau de toilette spray is a woody, aromatic fragrance, with heart notes of sandalwood, juniper and jasmine blending with a strong base of musk, cedar wood and patchouli to complete "a scent of modern British style".Here at Fragrance Direct, Burberry is one of our most popular brands, and our customers love this Burberry London Men Original eau de toilette spray for its elegant, masculine aroma that is the ideal scent for the contemporary British man.21-year-old Thomas Burberry opened his own outdoor clothing store in Basingstoke in 1859, the Burberry fashion label was born. The infamous Burberry check was created in 1924, and was initially used as a lining in the brand's trench coats. In 2000 Burberry expanded into the world of fragrances, with the launch of its debut perfume Burberry Touch. Burberry's fragrance portfolio now includes Brit, London, Sport Eau de Toilette, and Weekend Men.