There is a trend for companies to combine the Marketing and Public Relations (PR) functions. In some companies the new marriage has had immediate success in terms of cost and the seamless deliver of corporate messages; but it could be a bumpy road ahead.

Traditionally, Marketing and PR operated in silos. Marketing was product and sales oriented and focused on sending commercial messages to customers. PR on the other hand, was not overtly commercial and was more concerned with communicating corporate messages to a wider audience of stakeholders including the general public, regulators, media, investors, lobby groups and the like.
https://over50smarket.com/trends/