Popular platforms

While youth have been flocking to image-sharing websites like Snapchat and Instagram, Facebook has experienced a massive change, and is now seen as preferred by older generations, being the Over 50s, over 60s and over 70s. Facebook is therefore a social channel you won’t want to exclude when targeting the older demographic.

Another platform to use is LinkedIn, especially for B2B. Advertisements here are more targeted and relevant. Although currently Over 50s don’t use it as much as their younger counterparts, a few years will see a shift as the 30 to 49 age bracket take their place.

Surprisingly, Pinterest is also very popular with older generation females. It is very visual, and is quick and easy to use.

https://over50smarket.com/trends/