Click fraud, low viewability, overburdened markets, ad blocking, and simple viewer disregard are headaches that all digital advertisers face. Print advertising cannot be clicked, closed or swiped past, instead it remains in the peripheral vision of a consumer and sits consistently within the attention of its target market.

Many marketers are reappraising print advertising as a method that is immune to the problems faced by digital media. It has become a revived dynamic that lends credibility to brands and products. Print ads exist in the physical space of a consumer, not online. Magazines in waiting rooms, newspapers, posters, pamphlets, pens, magnets, and flyers exist in day-to-day life, catching a consumer’s eye even after they have put down their phone or run out of battery on their tablet.
https://over50smarket.com/trends/