Over the last few years, jewellery trends have evolved astoundingly. With trends changing from gold to diamonds to polki to kundan, while the desire to buy gold jewellery remains intact especially in a gold obsessed culture like India, due to volatility of gold prices, the consumption keeps varying and trends have become dependent on it. The past 2 years, after the pandemic hit the world with trying times, and economies being unpleasantly affected, the prices and consumption of gold and jewellery has seen a drastic fall in India due to high prices, low liquidity and the falling rupee adding to woes. Read More here https://www.zeya.co.in/BlogD/go-light-this-festive-season/126