Reviews that include responses from the business can make customers feel good about the brand and the company - GetDandy. Gaining the trust of customers can be accomplished by responding to reviews, particularly the unfavorable ones, and promising to repair the problem and doing it. Consumer choices are greatly influenced by reviews. Asking customers to post feedback encourages a large number of reviews, and the amount of reviews is important. Especially negative reviews should be addressed, and any issues should be resolved to improve customer confidence.