A seller must first decide what makes their property shine out or how it might make purchasers’ life easier in order to give a distinctive selling point for it. Location and convenience, for instance, are excellent distinctive selling features. According to Ofir Ventura, a seller must also decide on their primary goal and the target markets for their home. A buyer who is looking to rent or sell a house to a family, for instance, could wish to point out that the house is close to a primary school or that it has a big yard in a peaceful area.