Today, Insightpool unveiled the second generation of its audience cultivation and conversion platform with a slew of new features and capabilities, all designed to grant clients complete knowledge and control of their social media campaigns.

Big companies are finally getting wise to the enormous impact social media marketing has on what people buy, how they engage with businesses, and so on. When I interviewed Insightpool CEO Devon Wijesinghe about Insightpool 2.0, he called social media “the world’s largest focus group.”