Design is not just about aesthetics and functionality. Understanding user behavior plays a key role in defining the UX of a product. Design, according to Donald A. Norman in his book “The Design of Everyday Things,” is a form of communication, requiring the designer to have a thorough grasp of the audience.

Designers are advised to keep in mind the psychological principles of human behaviour, aspirations, and motivations in order to better understand users’ needs. There is a lot of overlap between the fields of psychology and design.

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