SEO (Search Engine Optimization) is the practice of optimizing websites, content, and online presence to improve visibility and ranking on search engine results pages. It involves various techniques such as keyword research, on-page optimization, link building, and content creation to increase organic traffic and improve the website's chances of being discovered by users searching for relevant information or products. SEO aims to enhance the website's relevance and authority in the eyes of search engines, ultimately leading to higher visibility, increased website traffic, and improved online presence.
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