Victoria Plum Joins AHK Designs in Pre Pack Administration Deal

Victoria Plum, a major UK online bathroom retailer, finds a new home in a pre-pack administration deal with AHK Designs. Previously owned by Endless, the private equity firm, this move aims to strengthen Victoria Plum's position amidst challenges like rising freight costs and reduced consumer spending.

AHK Designs, known for Beds.co.uk and Cox & Cox, takes over, ensuring continuity and welcoming Victoria Plum's 300+ employees. Ernst & Young handled the successful sale, marking a new chapter for this bathroom brand.

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