In today’s day and age, you cannot underestimate the role of digital marketing. The way companies and businesses interact with their customers has changed forever. Back in the day, brands would insert pamphlets in the daily newspaper to engage with their prospective customers, today they simply use local SEO. Though traditional/conventional marketing techniques are not fully obsolete, digital marketing strategies have proven to be more effective. Your target group is spending most of their time on social media platforms, and thus if your brand is not deploying strategies to capture their attention, you’re probably missing out on a huge chunk of your sales and revenue.

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