Body Shop transformation in the United Kingdom


The Body Shop undergoes a significant transformation under private equity firm Aurelius, selling most of its mainland Europe and parts of Asia business, representing 14% of global revenue. This strategic move aims to refocus on key markets and enhance digital platforms, as it takes a ‘’decisive step towards delivering a strong turnaround strategy.’’

The sale, agreed with an international family office, includes physical and digital operations but excludes the UK and global head franchise partners. Details remain undisclosed, but the retailer prioritises "strategically important markets" for a modern brand evolution.


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