The Fall of Smiffys: A Century-Old Fancy Dress Brand Faces Insolvency


Despite shipping over 26 million items annually and distributing 7,500 products globally, the company has been significantly impacted by overstocking and inflationary pressures.The company has endured four tough years, grappling with the pandemic, supply chain issues, and inflation. These challenges have forced Smiffys to file a notice of intention to appoint administrators, allowing them to explore potential solutions for sustainability.Whilst actively seeking options to secure its future, the company reassures customers and employees that it will continue to trade and fulfil orders as usual during this period.Smiffys extends its gratitude to its dedicated team and loyal customers for their ongoing support during these uncertain times. The aim remains to emerge from this period as a sustainable business.

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