Pay-per-click (PPC) is an online advertising model in which an advertiser pays a publisher every time an advertisement link is “clicked” on. The pay-per-click model is offered primarily by search engines and social networks. Google Ads, Facebook Ads, and X Ads are the most popular platforms for PPC advertising. A well-designed PPC advertising campaign allows an advertiser to save a substantial amount of money as the value of each visit (click) from a potential customer exceeds the cost of the click paid to a publisher. Markethix, our PPC agency in Orlando, focuses on managing pay-per-click advertising campaigns to drive targeted traffic to websites. Our aim is to maximize return on investment (ROI) by increasing visibility, generating leads, and boosting sales through precise and efficient online advertising.