Broad Reach: Traditional techniques of promotion can reach a larger cross section of the people and therefore, have a higher probability of brand recall and, consequently, leads to increased sales.
Cost-Effectiveness: However, in targeting organizations with lesser funds, it is also significant to state that other forms of marketing might be more efficient – such as content marketing, email campaigns, and other practices in contrast to ABM.
Scalability: Other forms of marketing are difficult to execute and opposite to the marketplace compared to traditional marketing since business can reach a large number of audience directly without the need of having to source for more funding for the marketing.

Scalability: It can be said that traditional marketing techniques are less expensive and more convenient than other types of marketing because businesses can reach the larger population straight without Buying another marketing campaign.

Read the complete article- Defining ABM and Traditional B2B Marketing

https://salesmarkglobal.com/abm-and-traditional-b2b-marketing/