The foremost inspiration is to break the mold of gender cliches for jewelry because we believe jewelry is not biased. We have also felt that there is are lack of attention to men's jewelry, especially for the guys who love fashion and accessories, largely rings. We also come forward with the belief that men deserve the opportunity to express themselves, their style, and individuality through accessories, just like women do. It is the main reason we have created a men's ring collection that exhibits the diverse preferences of men.