Conversational marketing is where the magic happens for businesses wanting to engender demand, qualify leads, or drive revenue. The more customers interact with your company via chatbots, live agents, or messaging applications in real-time, the more important it becomes to track the right metrics to help translate your efforts into measurable business outcomes. Of course, this being the case, it can be hard to determine which metrics to pay attention to, considering all the metrics available.

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https://salesmarkglobal.com/conversational-marketing-success-in-demand-generation/