A social media strategy is a comprehensive plan that outlines how a brand will use social platforms to achieve its marketing goals. It starts by identifying the target audience, setting clear objectives, and selecting the right platforms to focus on. A well-crafted strategy involves planning content types, like videos, stories, and infographics, that resonate with the audience, along with consistent posting schedules and engagement tactics. Regularly analyzing performance metrics is crucial for refining the approach, ensuring alignment with goals, and maximizing return on investment. A strategic approach builds brand awareness, fosters community, and drives growth.