While conversational marketing can create demand and engage prospects in real time, absolutely crucial in the long run will be measuring the right metrics. From the engagement rates to customer satisfaction, all those metrics can provide information unique in itself to fine-tune the strategy and reach the demand generation goals.
This will give you, in the near term, improved chances to maximize your results. Focus first on the metrics covered in this article. Monitor the data closely and optimize based on insights that turn up. Scale the efforts as you fine-tune your approach. And with the right metrics in place, your conversational marketing efforts will be well-positioned to bring in high-quality leads, facilitate pipeline growth, and deliver measurable ROI.

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https://salesmarkglobal.com/conversational-marketing-success-in-demand-generation/