Social media management is key to building and maintaining a strong online presence. It involves creating, scheduling, and analyzing content across social platforms to engage with target audiences. Effective management includes monitoring interactions, responding to inquiries, and fostering community growth. Tools like analytics help measure performance and adjust strategies. Consistency in posting and aligning content with brand voice ensures higher engagement rates and brand awareness. A strong social media strategy enables businesses to not only increase visibility but also drive customer loyalty and ultimately, sales. Regular assessment and adaptation are essential for sustained success in this dynamic space.