A social media strategy is a blueprint for achieving business goals through social platforms like Facebook, Instagram, LinkedIn, and TikTok. It involves defining objectives, identifying target audiences, selecting the right platforms, and creating engaging content that resonates. A well-crafted strategy ensures consistency, maximizes reach, and fosters meaningful connections with your audience. It also incorporates performance tracking to refine tactics and improve outcomes. By aligning your social media efforts with your overall business goals, a strong strategy helps increase brand awareness, drive website traffic, boost engagement, and achieve measurable success in today’s competitive digital landscape.