Social media management involves creating, curating, and overseeing content on platforms like Facebook, Instagram, LinkedIn, and Twitter to maintain a brand’s online presence. It includes planning posts, engaging with followers, running campaigns, and analyzing performance metrics. Effective social media management ensures consistent communication, builds customer relationships, and enhances brand visibility. It also involves responding to comments, monitoring trends, and managing reputation. With tools like scheduling software and analytics platforms, businesses can optimize their strategies and achieve measurable results. In today’s digital-first world, social media management is essential for connecting with audiences, driving engagement, and fostering long-term growth.