How Much Promotional Content is Too Much?

Posting promotional content is a good strategy to engage with audiences. However, bombarding a platform used for entertainment and social connection will not achieve the results you are looking for.

Social media presents the opportunity for organisations to build meaningful relationships to their audiences by following the 80/20 content rule. This guideline ensures that 20 percent of the content focuses on promoting their image and brand, with the remaining 80 percent dedicated to creating interesting, entertaining content that encourages interaction and discussion.

https://www.popularvirals.com/how-much-promotional-content-is-too-much/

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