Social media management involves overseeing and executing a brand's social media strategy across various platforms. It includes content creation, scheduling posts, engaging with followers, and analyzing performance metrics. Effective social media management helps businesses build a strong online presence, foster community engagement, and drive traffic to their website or store. A dedicated social media manager ensures consistent messaging, timely responses, and the development of campaigns that resonate with the target audience. By tracking insights and adapting strategies, social media management boosts brand awareness, improves customer relations, and contributes to business growth in the digital landscape.