Social media management involves overseeing a brand's presence across various social media platforms to enhance engagement, build relationships, and drive business growth. It includes tasks such as content creation, scheduling posts, community management, and monitoring performance. Effective social media management requires strategic planning to align posts with the brand's goals, target audience, and current trends. By analyzing engagement metrics, social media managers can refine strategies to boost visibility and engagement. Consistent, high-quality content, timely responses, and active interactions are essential for creating a positive online reputation. Overall, social media management helps businesses stay connected with their audience and increase brand awareness.