Some of the many Advantages of Trademark Registration are the sole right to use your brand name or logo, which protects against illegal use. One of the primary advantages of trademark registration is its ability to raise brand awareness and foster customer loyalty and trust. Registered trademarks are valuable resources that improve a company's market value and reputation. They provide national protection, recourse against unlawful use, and opportunities to franchise or license your trademark. The unique appearance it produces sets your goods and services apart from those of the others.