A social media strategy is a comprehensive plan that outlines how a business or individual will utilize social platforms to achieve specific goals. It includes defining target audiences, selecting the right platforms, and crafting engaging content that resonates with followers. A strong strategy also involves setting clear objectives, such as increasing brand awareness, driving website traffic, or boosting conversions. Additionally, it requires consistent monitoring, analysis, and adjustments to optimize performance. By integrating paid advertising, influencer collaborations, and community engagement, a well-executed social media strategy helps brands connect with their audience, grow their online presence, and achieve long-term success.