Social marketing is the use of social media platforms and digital channels to promote products, services, or causes while aiming to influence consumer behavior. Unlike traditional marketing, social marketing focuses on creating value for the target audience by delivering engaging, relevant content and building meaningful relationships. It involves understanding the audience’s needs, preferences, and behaviors, and tailoring messages to resonate with them. Social marketing campaigns often include strategies like influencer partnerships, paid ads, and content sharing to increase brand awareness and drive engagement. The ultimate goal is not just to sell, but to foster long-term loyalty and positive change in behavior.