A social listening tool helps businesses monitor and analyze online conversations about their brand, industry, competitors, and relevant topics. By tracking keywords, hashtags, and mentions across social media platforms, these tools provide valuable insights into customer sentiment, emerging trends, and public perception. Popular social listening tools like Brandwatch, Mention, and Hootsuite allow businesses to engage with their audience more effectively, identify potential issues early, and improve marketing strategies. Social listening not only helps businesses stay ahead of the competition but also enables proactive decision-making and fosters stronger customer relationships.