Losing data can cripple a business—60% of small companies shut down within 6 months of major data loss. Cyberattacks, hardware failures, and human error are common threats. Data backup means securely copying data—full, incremental, or differential—for recovery. Data recovery restores lost files, ensuring business continuity. Follow the 3-2-1 rule: 3 copies, 2 storage types, 1 off-site or cloud backup. Automate backups and regularly test your recovery process. Your data is your most valuable asset—without a solid backup plan, it's just one mistake or attack away from disaster. Plan ahead. Protect everything. Be ready to recover.