Discover the key metrics that matter when measuring influencer marketing ROI. Around 70% of brands find it hard to track ROI, while 89% say influencer campaigns work as well as or better than other channels. Measure the top 3 ROI metrics. Engagement Rate, Cost Per Engagement, and Conversion Rate. Want the best influencer marketing agency in Dubai? Connect with GIMA and see how we help brands partner with the right influencers to maximize results.