Unveiling Trade Shows: Exploring The Invisible Industry Globally Now

In this conversation, Larry Kulchawik shares the inspiration behind his books Trade Shows from One Country to the Next and The Invisible Industry. With 50+ years in trade show marketing, he reveals how this overlooked industry quietly drives an estimated $1.6 trillion global economy. across events.

https://www.timesceo.com/interviews/larry-kulchawik/