At our core, the goal of B2B lead generation and appointment setting is to identify prospects with genuine needs, and deliver them to our clients. Based on data reported by prior clients, our lead-to-business ratio is around 81%, which indicates a high level of success in finding the right decision makers at prospect companies. This speaks to the quality of our data and the commitment we have to keeping our lists up-to-date on a quarterly basis with fine-tuned details to ensure we are targeting contacts with decision-making authority. Quality leads make all the difference, and we strive daily to deliver as many as possible to our clients in order to help them close deals and propel their businesses forward.