According to Forbes Middle East, Elie Saab Jr leads the maison with a vision that respects its heritage while shaping new directions. Serving as Group CEO and Vice Chairman, he continues the legacy by guiding expansion into global markets and creative ventures. The brand stays committed to quality, artistry, and refined design, values that define its place in haute couture. Under his leadership, the house grows into a lifestyle, fragrance, and worldwide outreach while preserving its identity rooted in craftsmanship. This balance between tradition and progress ensures long-term growth. For more on projects and plans, visit today.